Brady Vs. Barry: A Comparison of Two Authors Essay -- Comparative Lite

Brady Vs. Barry: A Comparison of Two Authors The two creators, Judy Brady and Dave Barry have an extensively unique point of view toward people. The distinction in sex of the two journalists depicts remarkable composing styles, alongside different perspectives about people. The two papers, I Want a Wife by Brady, and Starting now and into the foreseeable future, Let Women Kill Their Own Spiders by Barry can be thoroughly analyzed through their crowd, diversion, and reason. Both Brady and Barry are focusing on various crowds through their articles. Brady is unexpectedly feeling for spouses wherever who need the benefits and capacities that history and culture have given to their husbands. Ordinarily all through her article she makes reference to needing a spouse. Once she stated, I need a spouse who will deal with the subtleties of my social life(Brady 413). She further clarified by saying I need a spouse who will have the house clean, will set up a unique feast, serve it to me and my companions, and not hinder when I talk about things that intrigue me and my friends(Brady 413). Endeavoring to arrive at the more touchy female crowd, she shouted, I need a spouse who is delicate to my sexual needs, a wife who has intercourse enthusiastically and energetically when I have an inclination that it, a wife who ensures I am satisfied(Brady 413). She likewise makes reference to [wanting] a spouse who won't request sexual consideration when [she is] not in the s tate of mind for it(Brady 413). Barry is addressing the male crowd, by reacting rudely to negative generalizations, and demonstrating that we are fortunate to have men. Women figure men can't discover anything in the kitchen. Numerous ladies accept, that a man can open a fridge containing 463 pounds of arranged meats, poultry, cold cuts, co... ...hese arrangements, in time, they will discover them. Except if they are in the refrigerator(Barry 430). Both Brady's and Barry's assorted variety permits their unmistakable perspectives and mentalities towards people to stream. The two scholars have pertinent humorous perspectives. The distinctions in the writers and their composing demonstrate that people have numerous errors. In spite of the fact that their crowd, diversion, and reason separate, they are as yet ready to express what is on their mind. Works Cited Barry, Dave. Starting now and into the foreseeable future, Let Women Kill Their Own Creepy crawlies. The Bedford Guide for College Writers. 6th Edition. Ed. X.J. Kennedy. Dorothy Kennedy. Sylvia Holiday. Boston: Bedford/St. Martin's, 2002. Brady, Judy. I Want a Wife. The Bedford Guide for School Writers. 6th Edition. Ed. X.J. Kennedy. Dorothy Kennedy. Sylvia Holiday. Boston: Bedford/St. Martin's, 2002.

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GAAP standards have gotten a ton of help from generous specialists. The AICPA’s set of principles coordinates that its individuals ought to set up their fiscal summaries dependent on GAAP rules. For instance, AICPA Rule 203 restricts a part from articulating an amateurish feeling on budget summaries that have digressed from holding fast to GAAP standards. GAAP standards originate from the few associations. It is made out of a mix of in excess of 2,000 reports that have been utilized for around 60 years or somewhere in the vicinity. It joins such things as FASB Standards Staff Positions and understandings; APB sources of info; and AICPA Research reports. A contrasting configuration in the records that include GAAP, irregularity and trouble in translation cause money related preparers to be uncertain whether they to have the correct GAAP. This makes it difficult for them to decide if what they have arranged is definitive or not. These realities drove FASB to build up the FASB bo okkeeping measures codification or The primary objective of codification is to unite all the dependable writing connected to a specific point. The fundamental motivation behind codification is to change GAAP documentation, introduction and updates. Codification improves access to GAAP. FASB task of arranging GAAP was finished in 2009 and discharged that year. During the codification time frame, all current GAAP writing was formally pulled back. By and large, codification doesn't change GAAP yet it presents another, composed, progressively open and easy to use structure. The bookkeeping measures codification is significant on the grounds that it takes out the staggered pecking order so as to bifurcate the definitive and non-legitimate direction. Codification joins all the applicable SEC g... ...class of related direction, for example, resources. Most research utilizing the Codification utilizes the peruse capacity and it is finished by choosing explicit themes. In perusing, the chance of having a similar direction in two spots is disposed of (Raabe, Whittenburg, Sanders and Sawyers, 2011). The Codification structure involves â€Å"presentation† where the announcing parts of GAAP are secured; â€Å"Assets† where resources, for example, ventures, intangibles and receivables are secured; Liabilities where a wide range of liabilities, for example, possibilities are secured; Revenue which incorporates items, for example, administrations income; Equity which spread subjects, for example, stock profits and stock, and treasury stock; Industry for particulars, for example, genuine homes, amusement; and â€Å"master glossary† which incorporates an accumulation of wordings from GAAP unique archives (Espstein, Nach and Bragg, 2011).

Defining My Culture free essay sample

My way of life Is characterized by the accounts that music has given from bondage times to introduce day. Music holds critical importance to the individual vocalist and Is utilized as an approach to communicate feelings. An artist can transfer otherworldliness, love or educational encounters. Since the backtalk, our way of life sang Negro Hymns to get past hopeless and difficult occasions. Our precursors sang about their battles and feelings of grief. They sung to the Almighty for help and redemption from the repulsive conditions they were persevering through, the supremacist and controlling experts, destitution and bondage itself.During this RA, music was an approach to communicate our otherworldliness. Music was utilized a codes among our predecessors during this time. Tunes held shrouded implications, for example, The Gospel Train and Swing low, sweet chariot, alluded to the underground Railroad, a casual association who helped numerous captives to escape. In the backtalk, our way of life had the option to sing an alternate story. We will compose a custom paper test on Characterizing My Culture or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Musicality and Blues were accustomed to sing about a newly discovered love or a lost love. Blacks hung out in the Juke Joints and danceable and moved the night away to perky music.These melodies recounted stories that were tragic, as Ellen Williams Cause I Love You; early repetitions, similar to Sam Cokes A Change Is Goanna Come: or calling attention to shameful acts, as Marvin Ayes Whats Going On. A significant part of the story was composed during this time. The earnest implications of tunes could be felt and it was anything but difficult to identify with circumstances the artists were experiencing at that point. In the 21st century, the more youthful culture utilizes Hip-jump to finish the story. HIP-bounce Is utilized by youthful specialists to discuss beneficial encounters and the exercises learned. It is a continuation of communicating life while growing up. Rappers need to discuss craving, vagrancy and experiencing childhood in the Ghetto. Infamous B. I. G (Biggie Smalls) gives audience members rules to selling drugs through his verses in Ten Crack Commandments; Tubas take on adolescent pregnancy In Breads Got a Baby; or allegations of homicide communicated by Snoop Dogs Murder Was the Case are melodies used to communicate life lessons.Music is an assortment of short stories and every artist has an alternate story to tell. The dark culture has utilized music to assemble a vital story that will leave an enduring effect on my way of life. Characterizing My Culture By ways young lady My way of life is characterized by the tales that music has given from bondage times to introduce day. Music holds noteworthy significance to the individual artist and is utilized as and Swing low, sweet chariot, alluded to the Underground Railroad, a casual joints and danceable and moved the night away to peppy music.

Describe Classical and Present-Day Objects of Education - 2475 Words

Describe Classical and Present-Day Objects of Education (Essay Sample) Content: Students NameProfessors NameInstitutionCourseDateClassical and Present-Day Objects of EducationAbstractSince the inception of formal education nearly three centuries ago, there have been discussions and arguments over how the same should be carried out altogether. One of the reasons that it got so complex was the process of switching from the informal setting to a formal one. As a matter of fact, it became so complicated that it was considered a task that should be overseen by the government as opposed to private individuals or entities. At the time of these considerations, there are certain objects that the proponents of this framework had; individuals like Horace Mann who anticipated education would be the instrument to help drag individuals out of ignorance and primitive tendencies. As they are advances, more concerns have arisen and naturalists such as Paulo Freire are faulting the educational facility currently in place as a sham that propels ignorance and is err ed in many ways. In this paper, the current educational dispensation has been discussed vis a vis the intentions that its conception envisaged at the time.DiscussionIn the article Choice without Equity; Charter schools segregation, the authors introduce their arguments by stating an interesting point which is incidental to the entire proposition by the authors. They reiterate the fact that charter schools are a recent development which prior to 1990 were unheard of. Frankenberg expresses concern that barely two decades later, there are now several schools of this kind. This rapid ascension to popularity is not just social but also political and has suspiciously coincided with the increase in their enrollments. Evidence is adduced of the first year of Obamas Administration where districts that supported the idea of charter schools were favored in the governments funding more than the others, and the fact that these sorts of schools are notorious in certain regions usually high life neighborhoods as opposed to middle class or low income neighborhoodsAlbeit the escalating political interest in charter schools however, statistics attested that they only represented about 3% of the total public school enrollment in the 2007-2008 academic years. The exercise of choosing schools is made unequal akin to the fact that is assumes that families are at an equal position to access all the information that one needs to get a school. Because of this unfortunate set of circumstances, we see that residential patterns of segregation are replicated in school populations. There are a number of factors that unequivocally constrain the choice phenomenon and as they continue to do that it is increasingly becoming more and more difficult to actually control them. The quality of information regarding a school that is exchanged, the information that is available, commuting to and from school and language barriers are among the issues that constrain the choices families have to make.To be able to choose a certain school for example, families have to have learnt of the school whether through the media or other means such as social interaction. They must indulge in the tedious application process which is also fettered by several circumstances like say the number of applicants and the individual requirements that both parents and students must then fulfil such as the demand for recommendation from previous schools or passing of a test. The authors then juxtapose charter schools with magnet schools which were conceived with the agenda of negating the advancement of segregation. Albeit the vast jurisprudence of legal pronouncements that inform the education system, there is reasonable evidence that suggests that they have not clearly prescribed guidelines that exacerbate desegregation in schools.As a matter of concern, charter schools have been accused of conducting recruitment targeting certain kinds of students. Though this is not entirely mistaken and that it help s the school attain its specific goals, it is clear that to a significant degree, it promotes segregation. Be as it may, it is unlawful to discriminate students during recruitment, but denying learners an opportunity in certain schools for reason of not fitting a certain criteria is not exactly against the law. What the charter school system has brought upon us is a situation where they operate within the law but the conduct of those operations is frowned upon. On the other hand, schools, and in particular, charter schools are often given incentives to serve a specific population. There is an incontestable contention in the fact that charter schools attract more private funding separate from the public funding than the normal public schools. The article reiterates that this is one of the contributory factors that illicit the discrimination and segregation of students.The integration goals of the school system have been severely constrained by these factors that influence choice and magnet schools have been observed to the only institutions that have a frameworks that significantly circumvents the upheavals of the choice mechanism. Though the parents have the liberty to rank the educational institutions, placement of students in to those institutions are done by the district. The end result for this is that magnet schools have been observed to promote educational equity more than the charter schools. Notwithstanding the fact that several individuals and institutions such as the civil society have voiced their concerns over the growing segregation in educational institution, it appears that capitalism has taken a toll on its underpinnings because authorities involved as well as the government does not seem too eager to indulge in a discourse aiming at a discussion on segregation in public schools.Statistics have overwhelmingly demarcated charter schools as segregated learning institutions and with the backing of government entities and capitalist interests such as privatization and competition, it appears that desegregation is not getting the support it should be merited. Since 1996, studies have been conducted that indicate that charter schools are potential segregation and racial isolation hubs but because of their profitability to investors and the financially affluent few, any efforts to combat that effect are easily thwarted. In particular, the enrollment characteristics within charter schools have raised more questions and concerns than answers. This set of facts is qualified by the authors comparison of charter schools to traditional public schools in terms of the kinds of findings they receive, their enrollment procedures, intake structure (racial and demographic). The same is then contrasted with the performance trends in the various institutions and the findings are quite disturbing; particularly for students of color and those from minority groups.The area of education has been the center of several discussions and classical au thors and academicians have also added their voice to the questions surrounding the education standards debacle. Throughout their discussion, one thing is clear; that education is an important constituent of any societys welfare. The likes of Horace Mann who is commonly referred to as the father of common schools is an elite figure in as far as present day education is concerned. With the rejection of his Calvinist upbringing, Mann had the motivation to introduce a measure that would counter the effect and prospects of the proponents of Calvinism. It was at the time when he served in the legislature that his ideas began to go national. He proposed that education be formalized and be taken up by the state and its goal should be to shape the characters of the people that went through such a system.These notions are shared by other like-minded individuals such as Dewey and Paulo Freire. The immediate goal of education for students as was perceived by the trio was that education would m ake the learners knowledgeable. The desired long term effect was that the acquired knowledge from schools would shape the characters and behavioral conduct of the students. Dewey in was especially infuriated by an informal education system that prospected nothing else beyond informing the learner. This concern is echoed in Manns literature where he stated categorically that an informal education sector not controlled by the government teaches only things that are of interest to them. Learners are not at liberty to choose what to and what not to learn but instead learn what a specific group wants them to learn. The consequence was that different learners from different places did not have common knowledge. Each group had their own set of knowledge depending on the institution that they attended. This is in itself a form of segregation.Consolidating the education system and putting under one entity that is national in nature such as the government ensured that all learners were expose d to the same set of information thereby desegregating the learning environment. Dewey and Mann agree that students are the future of a society and their role in the education sector is to learn and shape their characters for their benefit and for the benefit of the larger community. Freire on the other hand despite agreeing that this is the role that students and other learners should play, he has observed that they in fact do not. He gives an analogy that describes students as vessels in his article, Pedagogy of the oppressed. By calling students vessels, he alludes to the argument that students are merely there to listen and be filled with information without the right to question.Freire argues that the formal education system as...

Tube Feeding Prolonging Life - 2291 Words

Abstract This paper is written to discuss the ethical dilemma we come across when asking our self whether or not we should place a tube feeding in a patient with a history Alzheimer’s or Dementia. Will this prolong the patients’ life or just the inevitable death? Most often a decision needs to be made regarding the placement of a tube feeding. The question is not initiated by the patient themselves. This is the reason why educating our patients are so important. In this paper I will discuss how important the role of the healthcare professional plays in advocating for a patient. To help answer this ethical dilemma several issues will be explored. I will focus on the seven principles of ethics, education, utilitarianism, top-down†¦show more content†¦Doctors often encourage the idea of a PEG or other available routes of feeding tubes. This is suggested when the patient has failed there swallow evaluation or has a history of aspiration pneumonia. According to Vit al et.al. (2006) these reasons are not evidence based and may reveal discrepancies among healthcare professionals and their knowledge of advanced Dementia disease. Vital et. Al. (2006) also suggests that physicians may need improved education with regards to end stage dementia because they apparently lack understanding about the risks and benefits of artificial feeding. Taking this all into debate, development of knowledge is crucial aspect in maintaining and providing good care in an end of life process. Principles of Ethics If a patient has comorbidity such as Alzheimer’s disease, it is important that a healthcare proxy is designated. A healthcare proxy should be appointed when the patient is still has decision making capabilities. This is performed to help make medical decisions for the patient when they are unable to do so themselves. Autonomy refers to an individual’s right to self- rule or governs one’s self (Beauchamp Childress, 2009). Autonomy is refer to the individual right to make his or her own decision regarding their health care needs. This is respected in the health care setting. Without a living will or healthcare proxyShow MoreRelatedThe Bioethics Of Prolonging Life Of The Terminally Ill1270 Words   |  6 PagesThe Bioethics of Prolonging Life of the Terminal Ill Prolonging life of the terminally ill is a bioethical decision. Bioethics is the study of controversial ethical issues that have come about due to advances in biology, medicine, and technology. Some think it is a simple decision on whether to let the pacemaker run or turn off, while others agree that it is a much harder decision than that. The decision of prolonging life comes with medical, moral, financial and legal obstacles (Butler 2013)Read MoreProlonging Life Of The Terminally Ill1261 Words   |  6 PagesProlonging life of the terminally ill is a bioethical decision. Bioethics is the study of controversial ethical issues that have come about due to advances in biology, medicine, and technology. Some think it is a simple decision on whether to let the pacemaker run or turn off, while others agree that it is a much harder decision than that. The decision of prolonging life comes with medical, moral, financial and legal obstacles (Butler 2013). Making health decisions is a big part of one’s lifeRead MoreLegal And Ethical Concerns Of Nursing Health Care1182 Words   |  5 PagesThis paper will discuss the assigned case study, regarding Mrs. Ann, who is seventy-seven years old and she was diagnosed with moderately advance Alzheimer’s disease. Mrs. Ann health has progressively started to decline and she is requiring a feeling tube. Before Mrs. Ann health declined, her wishes were not to be hooked up to a breathing machine, if there are no chances of survival. Mrs. Ann is unable to communicate the wishes of her plan of health care. The decision regarding her plan of health careRead MoreFeeding Tube Refusal Dilemma Essay1078 Words   |  5 PagesFeeding Tube Refusal Dilemma A 28 year old female with cerebral palsy and debilitating arthritis is in the hospital for treatment. She is immobile and unable to perform basic tasks on her own. Due to her condition, she is having trouble eating and in order to help, the doctor believes that a feeding tube (PEG tube) should be surgically inserted. When told about the treatment, the patient refuses surgery. She is deemed competent and understands her situation. In this situation, I propose that theRead MoreFeeding Tubes Essay1343 Words   |  6 Pagesdecisions may mean the life or death of a loved one. The decision of whether or not to administer artificial nutrition and hydration as a form of life support is one decision that some people have to make. I feel that tube feedings, while okay for short term use are fine, but they should not be used as a form of long term care because the risks outweigh the benefits of having a feeding tube. A tube feeding is a medical procedure that people can accept or deny. Feeding tubes provide a chemicallyRead MoreThe Is An Umbrella Term For Brain Disorders That Affect Memory, Thinking And Communication908 Words   |  4 Pagesweight loss. To combat the rapid weight loss, tube feeding is used as a common practice. There is legal and ethical controversy regarding the use of artificial methods of feeding. Ethical implications include arguments of withholding or removing tube feedings can be viewed as euthanasia or can it be beneficial to the patient or a burden. Legal implications include if advance directives are not present is it the patient’s wish to be placed on a feeding tube? To prevent legal liability or penalties manyRead MorePharmacological And Medical Technology Advances1510 Words   |  7 Pages Imagine having to make the decision to take a loved one off a ventilator or removing a tube feeding. What would they want? Would they want to live in a nursing home, connected to â€Å"tubes,† possibly without a means to communicate or care for themselves? How would they define â€Å"Quality of Life†? Have you ever discussed with them what their wishes are if they are unable to speak for themselves? Have they discussed it with family or friends? Did they write t heir wished down anywhere? WouldRead MoreEssay on The Terri Schiavo’s Case Analysis1037 Words   |  5 Pagesdecisions for himself or herself, their caregivers and those who know them are appointed to make the decisions based on what the patient would have wanted. This is called surrogate decision making. According to the article Terri Schiavo and End-of-Life Decisions â€Å"when surrogate decision makers and caregivers cannot agree upon what that choice would have been, they may turn to the courts to determine either what the now-incapacitated patient would have chosen or who is best suited to choose as theRead MoreShould Euthanasia Be Legal?1360 Words   |  6 Pagesconduct that brings about an easy and painless death for persons suffering from an incurable or painful disease or condition† (Muckart, et al 259). Euthanasia, also dying with dignity, is the practice of the termination of a terminally ill person s life in order to relieve them of their suffering. Eut hanasia is one of today’s most controversial health issues with debates on people’s right to die or live. It is a topic that has been debated morally, ethically and legally. It has been described as oneRead MoreAn Ethical Case Study On End Of Life Care2332 Words   |  10 PagesStudy on End of Life Care Before the advancement of medical technology to prolong the lives of patients with lethal conditions, end-of-life care did not involve many discussions of ethics or morals. Even just a hundred years ago, it was common to speak of letting nature run its course. Today, patients and their relatives have many more options to utilize medical devices in hospital intensive care units to prolong life, whether that entails resuscitation, ventilation, or artificial feeding and hydration

A Comparison of EVA and NPV - 3878 Words

Running head: A COMPARISON OF EVA AND NPV A Comparison of EVA and NPV (discuss the differences and similarity of EVA and NPV; why would companies choose to adopt EVA, implementation issues; chronicle the implementation experience of EVA on a real life company). 1 A COMPARISON OF EVA AND NPV 2 A Comparison of EVA and NPV (discuss the differences and similarity of EVA and NPV; why would companies choose to adopt EVA, implementation issues; chronicle the implementation experience of EVA on a real life company). Finance executives are required not only to crunch numbers and generate forecast but to think ‘critically’, not just seeing the numbers but understanding their implications. This is what Melon (1994)†¦show more content†¦EVA a New financial performance metric Figure 1. EVA a New financial performance metric. (Weaver, 2001, p.50) Figure2. Calculation of EVA per year t Figure2. Calculation of EVA per year t. (Baran et al., 2007, p. 670) Notes: Net Operating Assets – NOA According to Baran et al. (2007), â€Å"it is desirable for EVA to be positive or at [the very] least zero; the higher the value of the indicator of EVA the higher the value created [for the company stockholders]† (Baran et al., 2007, p. 673). A COMPARISON OF EVA AND NPV 5 Defining NPV; its role, application and calculation: Dilon and Owers (1997) states that, â€Å"Net Present Value (NPV) also referred to as the additional market value is generally considered a sound measure of value created† (Dilon Owers, 1997, p. 34). The discounted value of future cash flow (FCFi), expected of a project over its lifetime less the value of the company’s initial capital investment (lo), NPV is considered to be linked to stock prices. Dilon and Owers (1997) argues that, if the acceptance of capital project by a ‘non-regulated’ firm resulted in an increase in stock prices then, if the assumption is made, that the accepted projects were examined using NPV, positive NPV equated to the creation of market value. (Armeanu Lache, 2009, p. 144; Dilon Owers, 1997, p. 34) According to Armeanu and Lache (2009): The NPV criterion is based on the hypothesis of an unsaturated money market, according to which theShow MoreRelatedEva -Economic Value Added10189 Words   |  41 Pages9-206-016 REV: JULY 11, 2006 MIHIR A. DESAI FABRIZIO FERRI Understanding Economic Value Added EVA is based on something we have known for a long time: what we generally call profits, the money left to service equity, is usually not profit at all. Until a business returns a profit that is greater than its cost of capital, it operates at a loss. Never mind that it pays taxes as if it had a genuine profit. The enterprise still returns less to the economy than it devours in resources . . . itRead MoreInvestment Evaluation Methods and Required Rate of Return in Finnish Publicly Listed Companies6531 Words   |  27 PagesLTA 1/04 †¢ P. 9– 2 4 EVA LILJEBLOM AND MIKA VAIHEKOSKI* Investment Evaluation Methods and Required Rate of Return in Finnish Publicly Listed Companies ABSTRACT Financial literature advocates the use of the Net Present Value method for the evaluation of investments. Its key parameter is the required rate of return on equity, which is to be calculated using the Capital Asset Pricing Model or a similar model especially if the company is publicly listed. However, there is ample evidenceRead MoreCapital Budgeting Is An Investment Appraisal Essay2131 Words   |  9 Pagespositive NPV specifies that the projected incomes from the investment surpasses the estimated costs. Typically, in this case, a positive NVP will show a good ROI and if vice versa, will yield in a loss, therefore a project should be accepted with a result of a positive NPV. The Internal Rate of Return compares the firms cost of capital to the rate-of-return that makes the net cash flows from a project equal to the project’s cost (Lowengrub, 2016). The IRR is the interest rate at which the NPV of allRead MoreFinance3830 Words   |  16 Pages The financial ratios do not find out what is wrong, rather these are symptoms guiding you to think and find problematic areas. However, ratios just share numbers and basis for analysis, but not the causation factors, and may not be useful for comparison in firms related to different industries. These ratios can be manipulated, and are dependent on different accounting practices followed by the firms, so can’t be used as basis to compare. 2.2. Discuss the use of sales methods for forecastingRead MoreNet Present Value1958 Words   |  8 Pagesattributed to the nature of a project. Capital inv appraisal of new technologies: Problems, misconceptions and research directions * Specifically, it has been alleged that the traditional appraisal methods of payback, discounted net present value (NPV) and internal rate of return (IRR) undervalues the long-term benefits; that traditional financial appraisals assume a far too static view of future industrial activity, under-rating the effects and pace of technological change; that there are manyRead MoreThe Financial Management Course Offered At The Benedictine University1860 Words   |  8 Pagesfurther evaluate the success of the course a mid-term and final exam was included in the syllabus (â€Å"Overview Objectives,† n.d.). The first week of the course reiterated how business tools such as Market Value Added (MVA), Economic Value Added (EVA) and the Return on Capital (ROC) provide insight to how a company is actually doing. The first week also introduced the class to the use of financial ratios,† and their use in examining the financial health of a company. Furthermore, the class alsoRead MoreValue Creation and Enhancement: Back to the Future22107 Words   |  89 Pagesinteraction between corporate finance and the other functional areas of the firm, as well as the role that corporate strategy can play in value creation. We then look at two of the most widely used value enhancement strategies, Economic Value Added(EVA) and its numerous imitators, and Cash Flow Return on Investment (CFROI), and examine their roots in discounted cash flow valuation. We consider how they are used in practice, and the potential limitations with using each approach. 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Enter: new growth opps. Assessing the current position: 1. Weaknesses of financial measures: do not give reliable indicators on whether currentRead MoreMarketing Strategy –Strategic Position Assessment1902 Words   |  8 Pages(+) NPV. 4. Growth: positioned in attractive market where they posses competitive advantage 5. Enter: new growth opps. Assessing the current position: 1. Weaknesses of financial measures: do not give reliable indicators on whether current performance is creating long-term value a. Company-level: most measures fall short in providing an indicator of long-term performance. b. Unit-level: can be even more misleading because they encourage deceptive comparisons across

Social Science for Health and Lifestyle- myassignmenthelp.com

Question: Discuss about theSocial Science for Health and Lifestyle. Answer: Explanation of reasons for socio-economic differences The inner city versus the outer suburbs has been the perennial Australian divide. But the lifestyle differences of individuals who are living near the CBDs and those who are located towards the urban fringe has been growing (Balia and Jones, 2008). The host of the international indexes highlights that Australia has excellent liveable suburb. Individuals living in these parts have been diverging in numerous ways (Contoyannis and Jones, 2004). In this research it will explore some reasons as to why there is socio-economic differences in suburb. Arncliffe is the suburb which I resides in and the suburb which I will do the comparison with is Fairfield. The first reason for the socio-economic difference between these two suburb is the on the occupation rate. According to the research the central city of Sydney it has been restricted and there are development of the specialized producer services for example the office, hotel, convention, building apartment, as well as the entertainment cultural facilities (Hulse, Pawson, Reynolds and Herath, 2014). Based on the report on the table 9 Arncliffe suburb has been able to attain a higher professional workers as comparison to Fairfield which has a higher rate of the labourers which has caused a negative consequences to the historical sectoral and dismantled on the spatial redistribution mechanism (Occupation, 2011 Census). Additionally, the higher rate of the labourers has resulted to the lack of the educational qualification particularly to the areas which are away from the CBD. Another reason which could cause the socio-economic difference is the rate of the employment. Based on the research it is evident that Arncliffe has a higher percentage of the workers who work full time and there is a small amount of individuals who are unemployed (Hulse, Pawson, Reynolds and Herath, 2014). Arncliffe is situated in the inner part of Sydney and the suburb provides an easy access to the high level of the job creation. In comparison to Fairfield it is evident that it is located in an area which is far, where the opportunity for the jobs is slightly efficient as a result of the small rate of the creation of jobs, making the rate of unemployment to be high. Another reason of the socio-economic difference is that of the dwelling on the mortgage and rent. According to the census data it highlights that the rent payment for the Arncliffe is much higher than Fairfield that relate to many aspects. The first factor to the high rent rate has been associated to the issue of location. Arncliffe is located in the inner parts of the Sydney where the jobs are paid better and the rate of population is higher. When compared to Fairfield it has been located away from the CBD. The next reason for the socio-economic difference is cultural and the language diversity. Based on the census, Arncliffe a higher percentage of 51.8% against that of Fairfield which is 32.7%. According to social scientist they have suggested that the cultural diversity in a nation could lead to the societal instability (McKenzie, Pizzica, Gosper, Malfroy and Ashford-Rowe, 2014). The cultural diversity and the language could be said to result to the outcome which can less likely be defined in terms of the social aspects. The benefits of the aspects are disrupted by the aspect of discrimination and the racism, which has been a challenge to the social cohesion particularly in the Australian society. References Balia, S. and Jones, A.M., 2008. Mortality, lifestyle and socio-economic status. Journal of health economics, 27(1), pp.1-26. Contoyannis, P. and Jones, A.M., 2004. Socio-economic status, health and lifestyle. Journal of health economics, 23(5), pp.965-995. Hulse, K., Pawson, H., Reynolds, M. and Herath, S.K., 2014. Disadvantaged places in urban Australia: analysing socio-economic diversity and housing market performance. McKenzie, J., Pizzica, J., Gosper, M., Malfroy, J. and Ashford-Rowe, K., 2014. Socio-economic status and students experiences of technologies: Is there a digital divide?. ASCILITE2014.

The Synthesis And Characterization Of Ferrocene Essays -

The Synthesis and Characterization of Ferrocene A Modern Iterative Approach to a Classical Organometallic Laboratory Experiment Pamela S. Tanner, Gennady Dantsin, Stephen M. Gross, Alistair J. Lees, Clifford E. Myers, M. Stanley Whittingham and Wayne E. Jones, Jr. [1] State University of New York at Binghamton, Binghamton, New York 13902 (Funded by the National Science Foundation) (Submitted to J. Chemical Education) -------------------------------------------------------------------------------- Since ferrocene is credited with the rapid acceleration of modern organotransition metal chemistry (1,2) and the cyclopentadienyl group is extensively used as a stabilizing ligand, it is only fitting that the synthesis of ferrocene be incorporated into an advanced undergraduate inorganic laboratory. In our four credit course, the students work in pairs and have the opportunity to select six experiments from a total of nine. Three of these experiments must be selected from the area of materials chemistry and the topics include the synthesis of anhydrous CrCl3, a high temperature superconductor, the ZSM-5 zeolite and the lithium intercalation of WO3. Three wet experiments are also selected. These include the synthesis of W(CO)4, metal complexes of DMSO, a tris(bipyridyl)ruthenium complex, ferrocene, and the acetylation of ferrocene. If ferrocene is selected, it must be done in conjunction with the acetylation of ferrocene and these labs make up two of the three wet labs that are done b y the student. Each lab incorporates an open ended question that the student may answer with the aid of library research or CAChe molecular modeling software with the Project Leader extension. This iterative approach builds confidence in the students ability to explore the unknown and reinforces the basic idea of the scientific method. The ferrocene synthesis has been an extremely successful and popular selection. The students enjoy the diverse technical skills acquired during this experiment. These are techniques that a student may not be introduced to again as an undergraduate and include the use of air-less glassware while working on a vacuum line, cyclic voltammetry, bulk electrolysis, thin-layer and column chromatography. In addition, the compounds are characterized by standard methods such as melting point determination, IR and UV-Vis spectroscopies. -------------------------------------------------------------------------------- Experiments Preparation of Ferrocene Ferrocene is synthesized with a modification of the preparation reported by Jolly (3). The yield in the reported synthesis was 93% (3). Cyclopentadiene undergoes a 4+2 cycloaddition to form dicyclopentadiene. For this reason, cyclopentadiene is usually purified before use. Dicyclopentadiene boils at 170C and cyclopentadiene boils at 42.5 C. For efficiency, the dicyclopentadiene dimer is thermally cracked using a fractional distillation apparatus in advance by the teaching assistant. While this is usually done on the day of the experiment, we have found that cyclopentadiene may be stored without significant dimerization in a foil covered container in a freezer for several days. At the beginning of the lab period, the students grind KOH in a mortar and quickly transfer it to a tared vial. KOH is hygroscopic and should be ground in small portions (2 g). A nitrogen glove bag is a worthwhile investment for this step in the procedure. In addition to protecting the students from the corrosi ve KOH, it ensures that the KOH is dry. The FeCl2.4H20 will also go into solution more effectively if it is finely ground. It is then placed in a tared vial. The pre-weighed KOH (15 g) is placed in a 100 mL (14/20) three-neck round bottom flask equipped with a magnetic stirring bar. 1,2-Dimethoxyethane (30 mL) is added with stirring to the KOH. One side of the neck is stoppered and the other is connected to a vacuum line through a gas adapter. While the mixture is slowly stirred and the flask is being purged with a stream of nitrogen, the cyclopentadiene (2.75 mL) is added. The resulting solution is rose colored. The main neck is then fitted with a pressure equalizing dropping funnel (25 mL) with its stopcock open. In a second one neck round bottom flask that is fitted with a septum, FeCl2.4H20 (3.25 g) and DMSO (12.5 mL) are stirred under a nitrogen atmosphere to dissolve the FeCl2.4H20. After about five minutes, the stopcock is closed and the FeCl2 solution is added to the pressure equalizing dropping funnel. The reaction mixture in the three-neck flask is stirred vigorously and the purging with nitrogen is continued. After about ten minutes, the stopper is placed

child abuse and elder abuse Essays

child abuse and elder abuse Essays child abuse and elder abuse Essay child abuse and elder abuse Essay Child Abuse and Elder Abuse Child Abuse Child abuse is any abnormal behavior, which is directed towards a child and it usually takes many forms. The different forms of child abuse are child sexual abuse, pedophilia, physical abuse, child neglect, emotional neglect and failure to thrive. Most of these forms of child abuse could be very direct while the others are not very direct. Therefore, the forms that are not direct usually require a person who is not biased of anything and qualified to prove that there is child abuse (Emedicinehealth, 2011). The article â€Å"Morning the Life of a Beaten Toddler† describes a case of a child abuse, which was very horrific. It was a form of physical abuse where the foster mother companion of the child, Mrs. Oliver, beat her child who later died in the hospital. Mrs. Oliver was the companion of Ms Cummings who was the foster mother of the child. Mrs. Oliver used a metal rod or baseball bat to beat the child, who was eighteen months old, known as Louis Dewayne Mosely. The child, Mosely, sustained several injuries, which led to his death. â€Å"According to the police, Mosely, had been left in the care of Mr. Oliver, by Ms Cummings, the foster mother, in her apartment in Cypress Hill, Brooklyn† (Robbins, 2011). The most shocking part of the incident was that the child was only eighteen months and that he did not know anything and additionally, the child was very helpless, that is, he could defend himself from the activity. The form of child abuse, which was involved in this case, was physical abuse. This kind of abuse was very direct and the parent, Kysheen Oliver, intended to beat her child. Although, the reasons for beating her child are not yet known, there is no reason, which the mother can give to justify the acts of committing the horrific act of beating her child to death. It was clear that the mother used an object like that of a metal rod or a baseball bat to perform the physical abuse to the small child who was very helpless. In conjunction to the physical abuse of the child as form of child abuse, the foster mother also committed murder in the first degree. The medical examiners gave very conclusive results on how the boy died (Robbins, 2011). The boy died from injuries of the physical abuse, which were inflicted by the foster mother. Additionally, it can be said that the mother was not acting in defense of her dear life because she was beating a helpless child who did not understand what was happening and neither did the child have the ability to protect himself from the beating. To make matters worse the mother used an object to beat the small innocent boy. Therefore, the mother will have to answer on charges of child abuse in the form of physical abuse and committing murder. This kind of child abuse has affected several people who have been the victims of the death of the child. First, if the boy survived the physical abuse, he would have been affected very much. The boy would have grown up in fear and this could have even led to post-traumatic stress disorder due to the kind of physical abuse or violence that he has experienced in his life at that young age. Additionally, the social life of that boy could have been ruined because he would have lacked confidence in himself leading to him becoming a loner. However, since the young boy died, the victims of this physical abuse were the different people who attended the funeral and the foster father of the child, Mr. Oliver. First, Mr. Oliver has been hit by a lot of shock in disbelief due to the kind of abuse committed by his wife. He does not believe that his own wife whom he loved and trusted with their child could ever commit such a horrific crime towards their child. He has been affected emotionally and this will never live his mind. Additionally, the people who attended the funeral were hit by disbelief and they were emotionally disturbed that somebody could beat up a helpless child to death. However, it should not be forgotten that the mother of the child needs serious medical attention. Elder Abuse Elder abuse can be defined as any type harm, which is directed towards the older people. There are very many forms of elder abuse, which can be charged in a court of law. These forms of elder abuse are physical elder abuse, mental elder abuse, elder abuse neglect, and exploitation/financial elder abuse (Elder abuse foundation, 2011). They could be also direct or indirect where they need a person who is not biased and is very professional in determining whether there has been a form of elder abuse. It is worth noting that elder abuse occurs to those people who are elderly like the grandfathers and grandmothers. An example of a good case is in the article â€Å"Facing Up to Elder Abuse,† which was in the New York Times. The case is about an elderly person who was being abused by her own son. The elder woman, Anne DeBraw, describes the abuse, which has being going on for a couple of years (LeDuff, 1997). She remembers one incident when she was walking home and heard the footsteps of the prowler her roof. It was very dark and therefore, she could not clearly see who it was. Suddenly the prowler jumped from the roof towards her and attacked her. When the elderly woman is giving her story, she burst into tears because of the way she has been so terrified of the prowler and yet she could do nothing because the prowler was her own son (LeDuff, 1997). The prowler used to beat her and inflict injuries on her body. This had being going on for quite some time and she used to stay in fear without any help in her own home. The form of elder abuse involved in the case is physical elder abuse. The prowler has been attacking the elderly woman, his mother, by beating her up and causing physical bodily harm. The woman is about seventy-nine years old, making it a form of elder abuse. It makes it an elderly abuse because the prowler did this intentionally and the old woman did not provoke her in doing this. The most horrific thing is that the prowler beat up his biological mother causing injuries without even caring for her or having any feelings. On the same case, another form of elder abuse is the elder abuse neglect. The son shows this where he has neglected his own mother to the point of beating her up (LeDuff, 1997). This means that the son does not care about her mother in the fact that she is not able to do some of the things that she used to do to him when she was taking care of him as a child. Instead of helping her, he continuously beat her without any reason. This kind of neglect is the one that is making the elderly woman not to be able in protecting herself or even going forward and reporting this to the police. This is because the person who was supposed to be protecting her as neglected her and instead he is beating her up. Therefore, in a court of law, her son should be charged with elder abuse neglect because of the kind of treatment he accords to her own mother. To some point of view, it might be direct therefore, a professional person should be appointed to evaluate this form of elder abuse. Additionally, her son should be charged with physical elder abuse. This form of abuse is very direct because the evidence, which has been brought forward, is very direct. Lastly, the son can be charged committing assault on his mother. This is where he beats her mother intentionally. This elder abuse usually contains some effects, which affects the victims. In this case, the elderly woman is the victim of the case, she is very much affected by the situation to appoint where, and when she is telling the story, she burst into tears. This elderly woman has undergone serious emotional stress where she leaves in fear in her on home. Additionally, the woman is in shock because she cannot believe that her own son who she has brought up into a grown young man can beat her up without even having any feelings for her (LeDuff, 1997). Lastly, the old woman is very much affected because the people who are supposed to be protecting her and taking care of her have neglected her. Therefore, the old woman will continue to stay in constant fear not unless she gets medical help. References Elder abuse foundation, (April 20, 2011). Forms of Elder Abuse. Elder Abuse Foundation. Retrieved from: elder-abuse-foundation.com/html/forms.html Emedicinehealth, (April 20, 2011). Child Abuse. WebMD Inc. Retrieved from: emedicinehealth.com/child_abuse/article_em.htm LeDuff, C., (August 24, 1997). Facing Up to Elder Abuse. The New York Times. Retrieved from: nytimes.com/1997/08/24/nyregion/facing-up-to-elder-abuse.html?src=pm Robbins, L. (April 6, 2011). Morning the short life of a beaten toddler. The New York Times. Retrieved from: nytimes.com/2011/04/07/nyregion/07funeral.html?_r=1ref=childabuseandneglect

People Communication Essay Example | Topics and Well Written Essays - 2000 words

People Communication - Essay Example Failure of communication meeting the intended purpose raises suspicion and reactance. Communication takes place due to the assistance of a variety of tools and equipments. Researchers and scholars have plated a vital role in enhancement of communication by development and invention of effective communication tools and strategies. This paper discusses in depth technological change, social construction theories, political economic analysis, and the ideology of technology neutrality (Atkin 3). Change is a remarkable event in everyone’s life. Rapid change in technology has brought diverse effects to individual’s lives. Change comes in succession and is bond to happen in everyone’s life. How an individual approaches the changes in life becomes a question at hand. Changes that arise in an individual’s life may either be social, economically, or politically allied (Chandler). Change may either have optimistic or pessimistic impacts in an individual’s life. Change in technology has diversely altered the way people converse and relay message. Different ways have come up where an individual can have a discussion with another who is miles away. Change in technology entails innovation, invention, and diffusion of technological processes. Technological change aims for better and more effective technology (Cellary and Iyengar 187). In the social world, technology has invented methods of enhancing effective communication.... Researchers argue that new electronic communication media has enabled people interact and collaborate in a contemporary manner. For instance, every kind of technological change requires a little communication and training (Atkin 4). An individual is supposed to change with the changing technology and effectively adapt to it. Researchers depict that the biggest technological change in the society, encompasses communication. Communication is an extensive procedure that involves not only two people but also the society at whole. Language use is a key factor to effective communication. Therefore, it is necessary for individuals to strategize on the kind of language to use when conveying message (Birkinbine). Change in technology has greatly influenced the way people converse. Communication devices have changed immensely over centuries thus leading to the invention of mobile technology. The mobile technology has over time varied from a simple pre-paid hand phone to a small thin laptop. Mo bile technology refers to various types of cellular communication technology devices. These devices include palmtop computers, net-book computers, smart phones, global positioning devices, and wireless debit or credit cards. Mobile technology has portrayed a wide range of first modern infrastructure in the society. The use of mobile technology has boomed over years. In most cases, the level of technology in any kind of communication devices, determines whether to purchase or buy the device. Arguably, mobile technology has been a force that clears away barriers, promotes inclusiveness, and opens opportunities to all those who would otherwise not partake in the digital cost-cutting measures (Chandler). As communication technologies

Rhetorical Analysis Assignment Description Essay

Rhetorical Analysis Assignment Description - Essay Example Some people have argued that the events of the September 11 terrorist attack on the US soil had an effect on immigration laws in the country. Thus, the fears expressed by the author in the unchanging number of illegal immigrants in the US are justifiable, if one considers the intention of some of these illegal immigrants. The terrorist attack have made the United States of America to tighten immigration laws as the laws are now stricter than they used to be before the September 11 terrorist attack. Immigrants suspected of having any connection with terrorists would be jailed for about seven days without being charged in the court of law. Prior to the 9/11 terrorist attack, the immigration laws were lenient and the barrier set around immigration has made it difficult to obtain visas to the country. The security checks around the airport have now been more tightened as the screening process is now more intense than what it used to be before the 9/11 attacks. ... The police have now been empowered to monitor people’s conversation and survey people’s electronic mails. This was not the case before the terrorist attack as people were left alone to guard their private lives without the fear of being watched. The Department of Homeland Security (DHS) was also established by the Bush Administration in 2002 to combat terrorism locally. The author’s reference to the Department of Homeland Security as she brings out data about the deportation of 400, 000 immigrants by Federal immigration authorities (Preston) shows the extent at which the author develops logos in the article. It is clear that the since the terrorist attack of September 11, 2001, the citizens of the United States of America have now become more security conscious. Governments, security officials and the common citizens of the US have now been made to watch their guard due to the sad event of the 9/11 terrorist attack. The author’s appeal to logos The use of facts by the author shows the reliability of the author in trying to prove her point on the issue of illegal immigrants in the US. The author appeals to the logos of the reader through the presentation of factual data and statistics from experts and authorities. The authors appeal to logos would definitely evoke a sort of rational response on the part of the reader as she gave some logical chain of reasoning to support her claim about the unchanged number of illegal immigrants in the United States of America. The fact that the author linked the reason behind the unchanging number of illegal immigrants to the continual stay of Mexican immigrants, who form 58 percent of the number of illegal immigrants, shows the author’s use of

Women were second-class citizens in the year 1900 Essay Example for Free

Women were second-class citizens in the year 1900 Essay Women were second-class citizens in the year 1900. How far is this a true assessment of women at the beginning of the Twentieth century? This is difficult to answer as it is hard to determine whether all women had the same problem or whether some were better treated than others. There are many views as to whether women were second-class citizens and it is a widely speculated point as many different people have many different answers. There is much evidence that women were second-class citizens in the year 1900, but there is also evidence that they were not treated too badly and some even liked the way things were. In spite of this, some campaigned for more equality in many areas such as political rights and marriage. This is shown in many ways. There were limited job opportunities and women were only allowed to do domestic service, nursing, teaching, factory work, shop work or living at home and working there. Despite this, women seemed happy with most of the jobs available to them and did not really want new jobs. Women also had limited education opportunities. Women, like men, had a compulsory primary education and occasional secondary education, and a few even went on to study at Cambridge. However, few were allowed to do degrees in university and the quality of the education women got was lower than that of the boys. Also girls were generally taught things that only women do such as needlework and housework as well as letters and arithmetic etc but the boys were taught how to do farming and office work instead. This meant that women had few job opportunities due to the limit in their knowledge and education. The women in 1900 had quite good right when it came to marriage, due to campaigns in the late 1800s. Even though the church saw women as subordinates, they managed to get many new rights for themselves due to hard work and campaigning. There was a Custody of Infants Act passed which meant that women who were divorced were able to keep their children. The Married Womens Property Acts in 1870 and 1882 meant that they were able to keep any land they owned before they got married as their own and not their husbands. The Guardianship of Infants Act and Married Womens Act in 1886 allowed women even more freedom when it came to marriage and divorce. This shows that in 1900 women were not too badly treated when it came to marriage. Working-class and Middle-class women had life very differently. Working-class women generally worked all day and came home to housework, cooking, cleaning etc. In contrast to this, most middle-class women did not have to work as their husband supported the family. Despite this it meant that the middle-class women had very little freedom and although they were not tied down to working life it gave them very little to do and therefore they were probably treated more like second-class citizens than the working-class because of their limited opportunities. Women had very little freedom when it came to the vote. They were almost certainly classed as second-class citizens when it came to political rights. This is evident because, although women were allowed to vote in all kinds of local council elections, they were not allowed to vote in parliamentary elections. This meant that they were classed with criminals and the infirm of mind. Some women objected very strongly to this. Women in 1900 had very little political power, if any at all and this is an indication that they were viewed as second-class citizens. In conclusion I think that women in 1900 were not completely viewed as second-class citizens in many respects because, as is shown above, they had previously gained a lot of rights not open to them before the 1850s. This meant that, although in some areas such as the vote, political rights and many job respects they were treated as less than the men, they were not completely treated as second-class citizens. The fact that they were viewed as second-class citizens in some respects shows, in my opinion, nothing but human nature as every being looks down on something, in this case, the men looked down on the women and the women looked down on the children who had even less rights than they. This is still true nowadays as humans, even though we are now largely equal, look down on people of different nationalities, race, religion, colour etc and also humans look down on animals which in turn look down on each other for example; the lion is the king of the jungle so it probably looks down on the tigers etc. This is just the nature of living creatures so in my opinion, women were not treated too badly in 1900 and have come a long way since then.

Pursuing a Doctoral Degree in Finance :: Graduate Admissions Essays

Pursuing a Doctoral Degree in Finance    I have an excellent job with tremendous advancement opportunities. At my well-paid job at a prestigious investment bank on Wall Street, my computer science and analytical skills are recognized and lauded. Moreover, I enjoy intellectual interactions with my Ph.D. colleagues, have many friends, and am appreciated by my managers. Still, I feel a void in my life. While my friends and colleagues do not understand my decision to leave my rewarding career, I know that I have no choice if I am to pursue my long-term goal and my childhood dream: to teach and publish research. While my friends think I am sacrificing certain career advancement for unnecessary training, I do not act impulsively, and I am certain that I have made the correct decision. What they do not understand is that I will derive even greater satisfaction by pursuing a doctoral degree than by earning a higher salary and advancing in my present career. By pursuing a doctorate, I will have the priceless opportunity to realize m y dream.    Learning gives me a world of satisfaction and a sense of accomplishment. The more I learn, the more fulfilled I feel. I do not learn solely to apply my knowledge in a practical setting; instead, it is the quest for knowledge and the challenge of learning that motivates me. Originally, I took my current job since I saw it as an invaluable opportunity to further my learning experience. Over the past two years, I have accumulated a good knowledge of Finance. I was introduced to Bayesian Statistics, GARCH processes, and other topics of time series analysis. I also learned how to price volatility swaps and categorize different optimization tasks.    While I never intended to focus solely on the practical side of finance, nearly all of my work revolves around it. For example, I have done research that forecasted assets' expected returns as well as research on a better way to execute a trade. These research opportunities were all results-oriented. I rarely have had the opportunity to look at the theoretical aspect of finance, like deriving closed-form solutions to evaluate financial instruments, which I sometimes find interesting. Although I try hard to broaden my knowledge of theoretical finance by reading finance and econometrics books on my leisure time, I am not able to test those theories empirically.

A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

Travel Motivation Free Essay Example, 2500 words

Segmentation criteria in this industry can include the purpose of travel, buyer needs, price, and user demographic, economic, geographic or psychographics characteristics. Hence segmentation becomes important and it should be measurable, viable and appropriate. As early as 1971, Lundberg had produced a bundle of 18 motivations which assumed to influence travel. This was later reduced to nine by Crompton in 1979 after series of interviews and they were broadly classified as â€Å"socio-psychological† and two as â€Å"cultural†. Segmentation of travelers on the basis of motivation has been found to one of the most effective methods. The push and the pull factors also determine demand and hence lead to better segmentation. Push factors are those which provide an impetus to make a trip (Josiam, Smeaton Yoon & Uysal, 2003). Push motivation is the desire to escape, for rest and relaxation, prestige, health and fitness, adventure and social interaction or family togetherness. We will write a custom essay sample on Travel Motivation or any topic specifically for you Only $17.96 $11.86/pageorder now Studies have revealed that the pull factors or the motivation to travel differs across people from different countries. Some of the factors that influence the choice of destination and travel include comfort, sports, culture, family, nature, adventure, sun, self-development and heritage. For instance, those living in snowbound and harsh areas would prefer areas where they could enjoy warm weather. Here there are several choices open to an individual. Some would prefer destination A and some others destination B. The pull factors must meet the needs of the individual that underlie the push factors driving the traveler. Once needs have been activated the generated motivation constitutes a major parameter in expectation formation (Gnoth, 1997). Expectations determine the performance perception of the services and the perception of experiences. Thus motivation impacts satisfaction levels and maximizing tourist satisfaction levels is essential for busine ss success. Hence the entire process involves motivation and intent formation, the actual behavior and experience and finally evaluation. Based on these concepts of motivation, tourism industry has grown to cater to individual needs. Visitor image is very important for the destination.