Friday, January 31, 2020

Women were second-class citizens in the year 1900 Essay Example for Free

Women were second-class citizens in the year 1900 Essay Women were second-class citizens in the year 1900. How far is this a true assessment of women at the beginning of the Twentieth century? This is difficult to answer as it is hard to determine whether all women had the same problem or whether some were better treated than others. There are many views as to whether women were second-class citizens and it is a widely speculated point as many different people have many different answers. There is much evidence that women were second-class citizens in the year 1900, but there is also evidence that they were not treated too badly and some even liked the way things were. In spite of this, some campaigned for more equality in many areas such as political rights and marriage. This is shown in many ways. There were limited job opportunities and women were only allowed to do domestic service, nursing, teaching, factory work, shop work or living at home and working there. Despite this, women seemed happy with most of the jobs available to them and did not really want new jobs. Women also had limited education opportunities. Women, like men, had a compulsory primary education and occasional secondary education, and a few even went on to study at Cambridge. However, few were allowed to do degrees in university and the quality of the education women got was lower than that of the boys. Also girls were generally taught things that only women do such as needlework and housework as well as letters and arithmetic etc but the boys were taught how to do farming and office work instead. This meant that women had few job opportunities due to the limit in their knowledge and education. The women in 1900 had quite good right when it came to marriage, due to campaigns in the late 1800s. Even though the church saw women as subordinates, they managed to get many new rights for themselves due to hard work and campaigning. There was a Custody of Infants Act passed which meant that women who were divorced were able to keep their children. The Married Womens Property Acts in 1870 and 1882 meant that they were able to keep any land they owned before they got married as their own and not their husbands. The Guardianship of Infants Act and Married Womens Act in 1886 allowed women even more freedom when it came to marriage and divorce. This shows that in 1900 women were not too badly treated when it came to marriage. Working-class and Middle-class women had life very differently. Working-class women generally worked all day and came home to housework, cooking, cleaning etc. In contrast to this, most middle-class women did not have to work as their husband supported the family. Despite this it meant that the middle-class women had very little freedom and although they were not tied down to working life it gave them very little to do and therefore they were probably treated more like second-class citizens than the working-class because of their limited opportunities. Women had very little freedom when it came to the vote. They were almost certainly classed as second-class citizens when it came to political rights. This is evident because, although women were allowed to vote in all kinds of local council elections, they were not allowed to vote in parliamentary elections. This meant that they were classed with criminals and the infirm of mind. Some women objected very strongly to this. Women in 1900 had very little political power, if any at all and this is an indication that they were viewed as second-class citizens. In conclusion I think that women in 1900 were not completely viewed as second-class citizens in many respects because, as is shown above, they had previously gained a lot of rights not open to them before the 1850s. This meant that, although in some areas such as the vote, political rights and many job respects they were treated as less than the men, they were not completely treated as second-class citizens. The fact that they were viewed as second-class citizens in some respects shows, in my opinion, nothing but human nature as every being looks down on something, in this case, the men looked down on the women and the women looked down on the children who had even less rights than they. This is still true nowadays as humans, even though we are now largely equal, look down on people of different nationalities, race, religion, colour etc and also humans look down on animals which in turn look down on each other for example; the lion is the king of the jungle so it probably looks down on the tigers etc. This is just the nature of living creatures so in my opinion, women were not treated too badly in 1900 and have come a long way since then.

Thursday, January 23, 2020

Pursuing a Doctoral Degree in Finance :: Graduate Admissions Essays

Pursuing a Doctoral Degree in Finance    I have an excellent job with tremendous advancement opportunities. At my well-paid job at a prestigious investment bank on Wall Street, my computer science and analytical skills are recognized and lauded. Moreover, I enjoy intellectual interactions with my Ph.D. colleagues, have many friends, and am appreciated by my managers. Still, I feel a void in my life. While my friends and colleagues do not understand my decision to leave my rewarding career, I know that I have no choice if I am to pursue my long-term goal and my childhood dream: to teach and publish research. While my friends think I am sacrificing certain career advancement for unnecessary training, I do not act impulsively, and I am certain that I have made the correct decision. What they do not understand is that I will derive even greater satisfaction by pursuing a doctoral degree than by earning a higher salary and advancing in my present career. By pursuing a doctorate, I will have the priceless opportunity to realize m y dream.    Learning gives me a world of satisfaction and a sense of accomplishment. The more I learn, the more fulfilled I feel. I do not learn solely to apply my knowledge in a practical setting; instead, it is the quest for knowledge and the challenge of learning that motivates me. Originally, I took my current job since I saw it as an invaluable opportunity to further my learning experience. Over the past two years, I have accumulated a good knowledge of Finance. I was introduced to Bayesian Statistics, GARCH processes, and other topics of time series analysis. I also learned how to price volatility swaps and categorize different optimization tasks.    While I never intended to focus solely on the practical side of finance, nearly all of my work revolves around it. For example, I have done research that forecasted assets' expected returns as well as research on a better way to execute a trade. These research opportunities were all results-oriented. I rarely have had the opportunity to look at the theoretical aspect of finance, like deriving closed-form solutions to evaluate financial instruments, which I sometimes find interesting. Although I try hard to broaden my knowledge of theoretical finance by reading finance and econometrics books on my leisure time, I am not able to test those theories empirically.

Wednesday, January 15, 2020

A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

Tuesday, January 7, 2020

Travel Motivation Free Essay Example, 2500 words

Segmentation criteria in this industry can include the purpose of travel, buyer needs, price, and user demographic, economic, geographic or psychographics characteristics. Hence segmentation becomes important and it should be measurable, viable and appropriate. As early as 1971, Lundberg had produced a bundle of 18 motivations which assumed to influence travel. This was later reduced to nine by Crompton in 1979 after series of interviews and they were broadly classified as â€Å"socio-psychological† and two as â€Å"cultural†. Segmentation of travelers on the basis of motivation has been found to one of the most effective methods. The push and the pull factors also determine demand and hence lead to better segmentation. Push factors are those which provide an impetus to make a trip (Josiam, Smeaton Yoon & Uysal, 2003). Push motivation is the desire to escape, for rest and relaxation, prestige, health and fitness, adventure and social interaction or family togetherness. We will write a custom essay sample on Travel Motivation or any topic specifically for you Only $17.96 $11.86/pageorder now Studies have revealed that the pull factors or the motivation to travel differs across people from different countries. Some of the factors that influence the choice of destination and travel include comfort, sports, culture, family, nature, adventure, sun, self-development and heritage. For instance, those living in snowbound and harsh areas would prefer areas where they could enjoy warm weather. Here there are several choices open to an individual. Some would prefer destination A and some others destination B. The pull factors must meet the needs of the individual that underlie the push factors driving the traveler. Once needs have been activated the generated motivation constitutes a major parameter in expectation formation (Gnoth, 1997). Expectations determine the performance perception of the services and the perception of experiences. Thus motivation impacts satisfaction levels and maximizing tourist satisfaction levels is essential for busine ss success. Hence the entire process involves motivation and intent formation, the actual behavior and experience and finally evaluation. Based on these concepts of motivation, tourism industry has grown to cater to individual needs. Visitor image is very important for the destination.