Travel Motivation Free Essay Example, 2500 words

Segmentation criteria in this industry can include the purpose of travel, buyer needs, price, and user demographic, economic, geographic or psychographics characteristics. Hence segmentation becomes important and it should be measurable, viable and appropriate. As early as 1971, Lundberg had produced a bundle of 18 motivations which assumed to influence travel. This was later reduced to nine by Crompton in 1979 after series of interviews and they were broadly classified as â€Å"socio-psychological† and two as â€Å"cultural†. Segmentation of travelers on the basis of motivation has been found to one of the most effective methods. The push and the pull factors also determine demand and hence lead to better segmentation. Push factors are those which provide an impetus to make a trip (Josiam, Smeaton Yoon & Uysal, 2003). Push motivation is the desire to escape, for rest and relaxation, prestige, health and fitness, adventure and social interaction or family togetherness. We will write a custom essay sample on Travel Motivation or any topic specifically for you Only $17.96 $11.86/pageorder now Studies have revealed that the pull factors or the motivation to travel differs across people from different countries. Some of the factors that influence the choice of destination and travel include comfort, sports, culture, family, nature, adventure, sun, self-development and heritage. For instance, those living in snowbound and harsh areas would prefer areas where they could enjoy warm weather. Here there are several choices open to an individual. Some would prefer destination A and some others destination B. The pull factors must meet the needs of the individual that underlie the push factors driving the traveler. Once needs have been activated the generated motivation constitutes a major parameter in expectation formation (Gnoth, 1997). Expectations determine the performance perception of the services and the perception of experiences. Thus motivation impacts satisfaction levels and maximizing tourist satisfaction levels is essential for busine ss success. Hence the entire process involves motivation and intent formation, the actual behavior and experience and finally evaluation. Based on these concepts of motivation, tourism industry has grown to cater to individual needs. Visitor image is very important for the destination.