child abuse and elder abuse Essays

child abuse and elder abuse Essays child abuse and elder abuse Essay child abuse and elder abuse Essay Child Abuse and Elder Abuse Child Abuse Child abuse is any abnormal behavior, which is directed towards a child and it usually takes many forms. The different forms of child abuse are child sexual abuse, pedophilia, physical abuse, child neglect, emotional neglect and failure to thrive. Most of these forms of child abuse could be very direct while the others are not very direct. Therefore, the forms that are not direct usually require a person who is not biased of anything and qualified to prove that there is child abuse (Emedicinehealth, 2011). The article â€Å"Morning the Life of a Beaten Toddler† describes a case of a child abuse, which was very horrific. It was a form of physical abuse where the foster mother companion of the child, Mrs. Oliver, beat her child who later died in the hospital. Mrs. Oliver was the companion of Ms Cummings who was the foster mother of the child. Mrs. Oliver used a metal rod or baseball bat to beat the child, who was eighteen months old, known as Louis Dewayne Mosely. The child, Mosely, sustained several injuries, which led to his death. â€Å"According to the police, Mosely, had been left in the care of Mr. Oliver, by Ms Cummings, the foster mother, in her apartment in Cypress Hill, Brooklyn† (Robbins, 2011). The most shocking part of the incident was that the child was only eighteen months and that he did not know anything and additionally, the child was very helpless, that is, he could defend himself from the activity. The form of child abuse, which was involved in this case, was physical abuse. This kind of abuse was very direct and the parent, Kysheen Oliver, intended to beat her child. Although, the reasons for beating her child are not yet known, there is no reason, which the mother can give to justify the acts of committing the horrific act of beating her child to death. It was clear that the mother used an object like that of a metal rod or a baseball bat to perform the physical abuse to the small child who was very helpless. In conjunction to the physical abuse of the child as form of child abuse, the foster mother also committed murder in the first degree. The medical examiners gave very conclusive results on how the boy died (Robbins, 2011). The boy died from injuries of the physical abuse, which were inflicted by the foster mother. Additionally, it can be said that the mother was not acting in defense of her dear life because she was beating a helpless child who did not understand what was happening and neither did the child have the ability to protect himself from the beating. To make matters worse the mother used an object to beat the small innocent boy. Therefore, the mother will have to answer on charges of child abuse in the form of physical abuse and committing murder. This kind of child abuse has affected several people who have been the victims of the death of the child. First, if the boy survived the physical abuse, he would have been affected very much. The boy would have grown up in fear and this could have even led to post-traumatic stress disorder due to the kind of physical abuse or violence that he has experienced in his life at that young age. Additionally, the social life of that boy could have been ruined because he would have lacked confidence in himself leading to him becoming a loner. However, since the young boy died, the victims of this physical abuse were the different people who attended the funeral and the foster father of the child, Mr. Oliver. First, Mr. Oliver has been hit by a lot of shock in disbelief due to the kind of abuse committed by his wife. He does not believe that his own wife whom he loved and trusted with their child could ever commit such a horrific crime towards their child. He has been affected emotionally and this will never live his mind. Additionally, the people who attended the funeral were hit by disbelief and they were emotionally disturbed that somebody could beat up a helpless child to death. However, it should not be forgotten that the mother of the child needs serious medical attention. Elder Abuse Elder abuse can be defined as any type harm, which is directed towards the older people. There are very many forms of elder abuse, which can be charged in a court of law. These forms of elder abuse are physical elder abuse, mental elder abuse, elder abuse neglect, and exploitation/financial elder abuse (Elder abuse foundation, 2011). They could be also direct or indirect where they need a person who is not biased and is very professional in determining whether there has been a form of elder abuse. It is worth noting that elder abuse occurs to those people who are elderly like the grandfathers and grandmothers. An example of a good case is in the article â€Å"Facing Up to Elder Abuse,† which was in the New York Times. The case is about an elderly person who was being abused by her own son. The elder woman, Anne DeBraw, describes the abuse, which has being going on for a couple of years (LeDuff, 1997). She remembers one incident when she was walking home and heard the footsteps of the prowler her roof. It was very dark and therefore, she could not clearly see who it was. Suddenly the prowler jumped from the roof towards her and attacked her. When the elderly woman is giving her story, she burst into tears because of the way she has been so terrified of the prowler and yet she could do nothing because the prowler was her own son (LeDuff, 1997). The prowler used to beat her and inflict injuries on her body. This had being going on for quite some time and she used to stay in fear without any help in her own home. The form of elder abuse involved in the case is physical elder abuse. The prowler has been attacking the elderly woman, his mother, by beating her up and causing physical bodily harm. The woman is about seventy-nine years old, making it a form of elder abuse. It makes it an elderly abuse because the prowler did this intentionally and the old woman did not provoke her in doing this. The most horrific thing is that the prowler beat up his biological mother causing injuries without even caring for her or having any feelings. On the same case, another form of elder abuse is the elder abuse neglect. The son shows this where he has neglected his own mother to the point of beating her up (LeDuff, 1997). This means that the son does not care about her mother in the fact that she is not able to do some of the things that she used to do to him when she was taking care of him as a child. Instead of helping her, he continuously beat her without any reason. This kind of neglect is the one that is making the elderly woman not to be able in protecting herself or even going forward and reporting this to the police. This is because the person who was supposed to be protecting her as neglected her and instead he is beating her up. Therefore, in a court of law, her son should be charged with elder abuse neglect because of the kind of treatment he accords to her own mother. To some point of view, it might be direct therefore, a professional person should be appointed to evaluate this form of elder abuse. Additionally, her son should be charged with physical elder abuse. This form of abuse is very direct because the evidence, which has been brought forward, is very direct. Lastly, the son can be charged committing assault on his mother. This is where he beats her mother intentionally. This elder abuse usually contains some effects, which affects the victims. In this case, the elderly woman is the victim of the case, she is very much affected by the situation to appoint where, and when she is telling the story, she burst into tears. This elderly woman has undergone serious emotional stress where she leaves in fear in her on home. Additionally, the woman is in shock because she cannot believe that her own son who she has brought up into a grown young man can beat her up without even having any feelings for her (LeDuff, 1997). Lastly, the old woman is very much affected because the people who are supposed to be protecting her and taking care of her have neglected her. Therefore, the old woman will continue to stay in constant fear not unless she gets medical help. References Elder abuse foundation, (April 20, 2011). Forms of Elder Abuse. Elder Abuse Foundation. Retrieved from: elder-abuse-foundation.com/html/forms.html Emedicinehealth, (April 20, 2011). Child Abuse. WebMD Inc. Retrieved from: emedicinehealth.com/child_abuse/article_em.htm LeDuff, C., (August 24, 1997). Facing Up to Elder Abuse. The New York Times. Retrieved from: nytimes.com/1997/08/24/nyregion/facing-up-to-elder-abuse.html?src=pm Robbins, L. (April 6, 2011). Morning the short life of a beaten toddler. The New York Times. Retrieved from: nytimes.com/2011/04/07/nyregion/07funeral.html?_r=1ref=childabuseandneglect

People Communication Essay Example | Topics and Well Written Essays - 2000 words

People Communication - Essay Example Failure of communication meeting the intended purpose raises suspicion and reactance. Communication takes place due to the assistance of a variety of tools and equipments. Researchers and scholars have plated a vital role in enhancement of communication by development and invention of effective communication tools and strategies. This paper discusses in depth technological change, social construction theories, political economic analysis, and the ideology of technology neutrality (Atkin 3). Change is a remarkable event in everyone’s life. Rapid change in technology has brought diverse effects to individual’s lives. Change comes in succession and is bond to happen in everyone’s life. How an individual approaches the changes in life becomes a question at hand. Changes that arise in an individual’s life may either be social, economically, or politically allied (Chandler). Change may either have optimistic or pessimistic impacts in an individual’s life. Change in technology has diversely altered the way people converse and relay message. Different ways have come up where an individual can have a discussion with another who is miles away. Change in technology entails innovation, invention, and diffusion of technological processes. Technological change aims for better and more effective technology (Cellary and Iyengar 187). In the social world, technology has invented methods of enhancing effective communication.... Researchers argue that new electronic communication media has enabled people interact and collaborate in a contemporary manner. For instance, every kind of technological change requires a little communication and training (Atkin 4). An individual is supposed to change with the changing technology and effectively adapt to it. Researchers depict that the biggest technological change in the society, encompasses communication. Communication is an extensive procedure that involves not only two people but also the society at whole. Language use is a key factor to effective communication. Therefore, it is necessary for individuals to strategize on the kind of language to use when conveying message (Birkinbine). Change in technology has greatly influenced the way people converse. Communication devices have changed immensely over centuries thus leading to the invention of mobile technology. The mobile technology has over time varied from a simple pre-paid hand phone to a small thin laptop. Mo bile technology refers to various types of cellular communication technology devices. These devices include palmtop computers, net-book computers, smart phones, global positioning devices, and wireless debit or credit cards. Mobile technology has portrayed a wide range of first modern infrastructure in the society. The use of mobile technology has boomed over years. In most cases, the level of technology in any kind of communication devices, determines whether to purchase or buy the device. Arguably, mobile technology has been a force that clears away barriers, promotes inclusiveness, and opens opportunities to all those who would otherwise not partake in the digital cost-cutting measures (Chandler). As communication technologies

Rhetorical Analysis Assignment Description Essay

Rhetorical Analysis Assignment Description - Essay Example Some people have argued that the events of the September 11 terrorist attack on the US soil had an effect on immigration laws in the country. Thus, the fears expressed by the author in the unchanging number of illegal immigrants in the US are justifiable, if one considers the intention of some of these illegal immigrants. The terrorist attack have made the United States of America to tighten immigration laws as the laws are now stricter than they used to be before the September 11 terrorist attack. Immigrants suspected of having any connection with terrorists would be jailed for about seven days without being charged in the court of law. Prior to the 9/11 terrorist attack, the immigration laws were lenient and the barrier set around immigration has made it difficult to obtain visas to the country. The security checks around the airport have now been more tightened as the screening process is now more intense than what it used to be before the 9/11 attacks. ... The police have now been empowered to monitor people’s conversation and survey people’s electronic mails. This was not the case before the terrorist attack as people were left alone to guard their private lives without the fear of being watched. The Department of Homeland Security (DHS) was also established by the Bush Administration in 2002 to combat terrorism locally. The author’s reference to the Department of Homeland Security as she brings out data about the deportation of 400, 000 immigrants by Federal immigration authorities (Preston) shows the extent at which the author develops logos in the article. It is clear that the since the terrorist attack of September 11, 2001, the citizens of the United States of America have now become more security conscious. Governments, security officials and the common citizens of the US have now been made to watch their guard due to the sad event of the 9/11 terrorist attack. The author’s appeal to logos The use of facts by the author shows the reliability of the author in trying to prove her point on the issue of illegal immigrants in the US. The author appeals to the logos of the reader through the presentation of factual data and statistics from experts and authorities. The authors appeal to logos would definitely evoke a sort of rational response on the part of the reader as she gave some logical chain of reasoning to support her claim about the unchanged number of illegal immigrants in the United States of America. The fact that the author linked the reason behind the unchanging number of illegal immigrants to the continual stay of Mexican immigrants, who form 58 percent of the number of illegal immigrants, shows the author’s use of

Women were second-class citizens in the year 1900 Essay Example for Free

Women were second-class citizens in the year 1900 Essay Women were second-class citizens in the year 1900. How far is this a true assessment of women at the beginning of the Twentieth century? This is difficult to answer as it is hard to determine whether all women had the same problem or whether some were better treated than others. There are many views as to whether women were second-class citizens and it is a widely speculated point as many different people have many different answers. There is much evidence that women were second-class citizens in the year 1900, but there is also evidence that they were not treated too badly and some even liked the way things were. In spite of this, some campaigned for more equality in many areas such as political rights and marriage. This is shown in many ways. There were limited job opportunities and women were only allowed to do domestic service, nursing, teaching, factory work, shop work or living at home and working there. Despite this, women seemed happy with most of the jobs available to them and did not really want new jobs. Women also had limited education opportunities. Women, like men, had a compulsory primary education and occasional secondary education, and a few even went on to study at Cambridge. However, few were allowed to do degrees in university and the quality of the education women got was lower than that of the boys. Also girls were generally taught things that only women do such as needlework and housework as well as letters and arithmetic etc but the boys were taught how to do farming and office work instead. This meant that women had few job opportunities due to the limit in their knowledge and education. The women in 1900 had quite good right when it came to marriage, due to campaigns in the late 1800s. Even though the church saw women as subordinates, they managed to get many new rights for themselves due to hard work and campaigning. There was a Custody of Infants Act passed which meant that women who were divorced were able to keep their children. The Married Womens Property Acts in 1870 and 1882 meant that they were able to keep any land they owned before they got married as their own and not their husbands. The Guardianship of Infants Act and Married Womens Act in 1886 allowed women even more freedom when it came to marriage and divorce. This shows that in 1900 women were not too badly treated when it came to marriage. Working-class and Middle-class women had life very differently. Working-class women generally worked all day and came home to housework, cooking, cleaning etc. In contrast to this, most middle-class women did not have to work as their husband supported the family. Despite this it meant that the middle-class women had very little freedom and although they were not tied down to working life it gave them very little to do and therefore they were probably treated more like second-class citizens than the working-class because of their limited opportunities. Women had very little freedom when it came to the vote. They were almost certainly classed as second-class citizens when it came to political rights. This is evident because, although women were allowed to vote in all kinds of local council elections, they were not allowed to vote in parliamentary elections. This meant that they were classed with criminals and the infirm of mind. Some women objected very strongly to this. Women in 1900 had very little political power, if any at all and this is an indication that they were viewed as second-class citizens. In conclusion I think that women in 1900 were not completely viewed as second-class citizens in many respects because, as is shown above, they had previously gained a lot of rights not open to them before the 1850s. This meant that, although in some areas such as the vote, political rights and many job respects they were treated as less than the men, they were not completely treated as second-class citizens. The fact that they were viewed as second-class citizens in some respects shows, in my opinion, nothing but human nature as every being looks down on something, in this case, the men looked down on the women and the women looked down on the children who had even less rights than they. This is still true nowadays as humans, even though we are now largely equal, look down on people of different nationalities, race, religion, colour etc and also humans look down on animals which in turn look down on each other for example; the lion is the king of the jungle so it probably looks down on the tigers etc. This is just the nature of living creatures so in my opinion, women were not treated too badly in 1900 and have come a long way since then.

Pursuing a Doctoral Degree in Finance :: Graduate Admissions Essays

Pursuing a Doctoral Degree in Finance    I have an excellent job with tremendous advancement opportunities. At my well-paid job at a prestigious investment bank on Wall Street, my computer science and analytical skills are recognized and lauded. Moreover, I enjoy intellectual interactions with my Ph.D. colleagues, have many friends, and am appreciated by my managers. Still, I feel a void in my life. While my friends and colleagues do not understand my decision to leave my rewarding career, I know that I have no choice if I am to pursue my long-term goal and my childhood dream: to teach and publish research. While my friends think I am sacrificing certain career advancement for unnecessary training, I do not act impulsively, and I am certain that I have made the correct decision. What they do not understand is that I will derive even greater satisfaction by pursuing a doctoral degree than by earning a higher salary and advancing in my present career. By pursuing a doctorate, I will have the priceless opportunity to realize m y dream.    Learning gives me a world of satisfaction and a sense of accomplishment. The more I learn, the more fulfilled I feel. I do not learn solely to apply my knowledge in a practical setting; instead, it is the quest for knowledge and the challenge of learning that motivates me. Originally, I took my current job since I saw it as an invaluable opportunity to further my learning experience. Over the past two years, I have accumulated a good knowledge of Finance. I was introduced to Bayesian Statistics, GARCH processes, and other topics of time series analysis. I also learned how to price volatility swaps and categorize different optimization tasks.    While I never intended to focus solely on the practical side of finance, nearly all of my work revolves around it. For example, I have done research that forecasted assets' expected returns as well as research on a better way to execute a trade. These research opportunities were all results-oriented. I rarely have had the opportunity to look at the theoretical aspect of finance, like deriving closed-form solutions to evaluate financial instruments, which I sometimes find interesting. Although I try hard to broaden my knowledge of theoretical finance by reading finance and econometrics books on my leisure time, I am not able to test those theories empirically.

A Framework for Marketing Image Management Review

A Framework for Marketing Image Management Review Organization Image Management Prepared by: Nur Amirah Bt Sarudian806421 A Framework for Marketing Image Management This paper focusing on company’s marketing image which include consequently, certain factors, offerings, and publics. It is important to each company to make customer’s impression of an organization. The findings of this paper show that only a systematic approach will yield useful and accurate information that a company can translate into action.Image is very important to an organization where it can described as a sum of beliefs, attitudes, and impressions that a person or group has an object. The object either is company, product, brand, place, or person. A company has many images which is depending upon the specific object being studied, the public assessed and other conditions that related with images. Every organization has a corporate image, whether it wants one or not. When properly designed and manag ed, the corporate image will accurately reflect the level of the organization's commitment to quality, excellence and relationships.The relationships with its various constituents including current and potential customers, employees and future staff, competitors, partners, governing bodies, and the general public at large. As a result, the corporate image is a critical concern for every organization, one deserving the same attention and commitment by senior management as any other vital issue. A company’s image is a dynamic and profound affirmation of the nature, culture and structure of an organization. This applies equally to corporations, businesses, government entities, and non-profit organizations.The corporate image communicates the organization's mission, the professionalism of its leadership, the caliber of its employees and its roles within the marketing environment or political landscape. All tend to have a unique image, an image that is partially deliberate and par tially accidental, partially self-created and partially exogenous. The company’s image or also known as a corporate image is important to every company because the raw materials into a tangible product, machinery use to make products or product inventory. It refers to how a company is perceived.It also a generally accepted image of what a company stands for. Typically, a company’s image is designed to be appealing to the public, so that the company can spark an interest among consumers, create share of mind, generate brand equity, and thus facilitate product sales. A company's image is not solely created by the company. Other contributors to a company's image could include news media, journalists, environmental organizations, labor unions and other Non-Government Organizations (NGO). The negative reputation is correlates with negative performance.If this happened, the company needs to direct communication as a public relations department to correct the misperception. I n general, the company needs to improve its performance and sometimes it needs to communicate its actual performance level more effectively. The image management process has four phases. It is use to make sure the process is feasible, affordable which is low cost and repeatable. The phases are design, data collection, image gap analysis and lastly, image modification actions and tracking. Design phase is when company decided needs to track such as image factors, products, publics and location.Corporate marketing research department has a task of measuring and tracking image and also to hire research agencies, collect data, analyze results, and make recommendations. The example is marketing experts who use public relations and other forms of promotion to suggest a mental picture to the public. When built a design phase, the company determines the factors, offerings, publics, and appropriate competitors to track over time. Then, the one-on-one interviews and focus group is using with considered the following the types of questions such as factors tracked like product, price, salesforce, channels, communications, service or support.This decision based on factors that most influence on the purchase decision. Then, study the offering are most important either a low market share or large revenue contributions. After the offering, company should know the different publics for three types of consumer buying decisions. Decisions in type, geographical location and other factors have to decide by company. It will focusing on the term or the mission which has been decided. Every each steps company takes, it should decide who the relevant competitors are. It includes the major competitors and competitive alternatives in customer nd distributors perception. Lastly, the question needs to think is how often the specified images be tracked. Image tracking is costly, company will try to perform a cost-benefits analysis to limit the number of attributes, competitors, and public examined in the quantitative phase which is obtained from the design phase. The information that company needs is qualitative measure of the importance of the factors in buying decision, qualitative measure of the key competitors, and qualitative research for each of the purchasers and users including in salient publics.This will avoids the possibility of a misdirected image measurement that leads to develop hypotheses to be tested in the quantitative phase. Second, data collection phase is collected by telephone surveys. Using telephone survey has several advantages and also disadvantages. The advantages is over mailed questionnaires. The information or data can be obtained faster. It also make the interviewer can clarify the questions that been asking. While the disadvantages using telephone survey is when the questionnaire is long or complex. The great action is personal interviews to collect the long or complex data from the surveys.Third, the image gap analysis phase is when th e marketing research department summarizes and analyzes the collected data, and graphically portrays the results. The image is portrayed on a set of bipolar scales. Each scales runs from one to five (poor to excellent). It has two profiles plotted over the scales which represent many different comparisons. The comparisons is two public’s views, two time periods, the company and its major competitor, two products and lastly the actual image and desired image. The collecting image data have to indicate the importance of each attribute.There is two methods to analysis data. First, the direct method includes asking the respondent to simply rank the attributes by distributing a constant sum of points over the attributes. Using rating scale also can be use in direct method. Second, the indirect method is obtained from the data using a regression or conjoint methodology. Company needs to achieve a high image rating on each attribute that is highly important to its target public. If company image is not making the best possible first impression, it really could be losing thousands of dollars, as prospects flit away to ompanies they perceive as the better company. It means, the company will lose sales to its competitors. Then, it also make company overspend on an attribute of low or less importance to the customer which not needs it. The best things to do is devote resources to the various factor which is important to the target market. The factor is usually about the public and the offerings example like excellent services, customer support, product and sales force and communications quality. The communication quality is like using brochures, advertisements, product packages and business cards that reflect company’s image.For example, a children's party planning service might create materials using bright colors and cheery images that look fun and youthful. Four, all the analysis before show that the image modification actions and tracking phase is a pic ture of the company’s major strengths and weakness as perceived by respondents. Company have to develops plan to modify any of its attribute standings; include competitors’ standings on same attributes. Then, the firm’s standing in each quadrant has different ramifications for management action.It also acknowledged that changing the perceived attribute importance is usually more difficult than changing the perceived attribute rating. When management identifies more than one image gaps either it real gaps or perception gaps, they need to be prioritized. They have to consider the five questions about the gaps. The gaps questions is the gaps influence buyer behavior, best strategy to close the gap, costs and benefits of closing gap, time to close the gap and the better to change importance ratings or attribute ratings.All the specifying strategies to close image gaps must have cost-benefit analysis which includes potential competitor responses. The cost-benefits ar e include the resources and time in improving image perception of a particular factor or attribute if competitors can close the image gap rapidly and at low cost. Closing a different image gap may reduce the possibility of competitive countermoves and result in advantageous niche positioning. After answering the question above, management will be in good positions to prepare a sound image modification strategy.Management can track the marketing image has improved in the desired direction after the action plans are implanted. Corporate image management or company image management is one of the most potent marketing and management tools to use in ensuring the viable execution of the corporate vision. It provides one of the most powerful strategic marketing weapons available in the corporate arsenal. It also process the highest level of functional control of the organization. Progressive company leaders will drive their organizations forward in victory in today's and tomorrow marketing , use management and marketing discipline.The underlining principle of the discipline is touches the customer attention to make sure they perceives company image. This fundamental perception will be the major factor that determines whether the customer will decide to conduct business with the company and the important things is enter into a long-term and mutually rewarding relationship with company. The image tracking system that used in company will used as an early warning system to identify the future and the present shits in the company’s competitive performance to be excellent organization.There greater marketing issue is corporate image management which is in growing higher competitive markets. The corporate image management will be a key marketing discipline well into the next century. Management have to determines the strength and the factors that improve its image or product with image gaps. Nowadays, the important things for winning and maintaining customer relation ships now takes place in the minds, emotions and perceptions of the customers for the company’s marketing image. |   Ã‚  Ã‚  | |

Travel Motivation Free Essay Example, 2500 words

Segmentation criteria in this industry can include the purpose of travel, buyer needs, price, and user demographic, economic, geographic or psychographics characteristics. Hence segmentation becomes important and it should be measurable, viable and appropriate. As early as 1971, Lundberg had produced a bundle of 18 motivations which assumed to influence travel. This was later reduced to nine by Crompton in 1979 after series of interviews and they were broadly classified as â€Å"socio-psychological† and two as â€Å"cultural†. Segmentation of travelers on the basis of motivation has been found to one of the most effective methods. The push and the pull factors also determine demand and hence lead to better segmentation. Push factors are those which provide an impetus to make a trip (Josiam, Smeaton Yoon & Uysal, 2003). Push motivation is the desire to escape, for rest and relaxation, prestige, health and fitness, adventure and social interaction or family togetherness. We will write a custom essay sample on Travel Motivation or any topic specifically for you Only $17.96 $11.86/pageorder now Studies have revealed that the pull factors or the motivation to travel differs across people from different countries. Some of the factors that influence the choice of destination and travel include comfort, sports, culture, family, nature, adventure, sun, self-development and heritage. For instance, those living in snowbound and harsh areas would prefer areas where they could enjoy warm weather. Here there are several choices open to an individual. Some would prefer destination A and some others destination B. The pull factors must meet the needs of the individual that underlie the push factors driving the traveler. Once needs have been activated the generated motivation constitutes a major parameter in expectation formation (Gnoth, 1997). Expectations determine the performance perception of the services and the perception of experiences. Thus motivation impacts satisfaction levels and maximizing tourist satisfaction levels is essential for busine ss success. Hence the entire process involves motivation and intent formation, the actual behavior and experience and finally evaluation. Based on these concepts of motivation, tourism industry has grown to cater to individual needs. Visitor image is very important for the destination.